Update 3.4.25 / We have unpublished this article following a complaint from the subjects of the interview, Ian Murray and Andrew Tenzer, co-founders of research and thought leadership consultancy Everyday People.
After reviewing the content, we found that the editing of the interview transcript did not meet our standards for fidelity and confused some of the nuances of the points made by Tenzer and Murray concerning their research results in pursuit of concision. We regret the error.