Bill Bernbach’s sage dictum that communicators should be concerned with ‘the unchanging man’ is only so relevant if you work on the media side of the marketing industry.
People’s wants and behaviours tend to persevere through social and technological change, but their media habits can be much more flighty.
Preferred platforms and channels and formats are constantly in flux, and there is disproportionate value to be got if you’re early in exploiting those shifts.
So, MediaCat UK is going to Cannes Lions this year with one aim: to find out what the leading edge of media creativity looks like right now and what it will look like in the future (but not too far into the future. We’re not prophets).
We’ll be spending the week at the Festival analysing the work, probing every expert, leader and jury member who crosses our path, and using our experience covering the industry to put things in perspective.
If you’d like us to share the insights we uncover with your brand, agency or company, get in touch. We’ll be distilling everything we learn into a 30-minute presentation and a written report, which will combine case studies, commentary and strategic advice to help you navigate the ever-changing media ecosystem.
You can get a flavour of the kind of insights and commentary that we provide from our 2025 Media Creativity report, here. But please note that this year’s report will be significantly more in-depth.
For more information, contact MediaCat UK’s editor, James Swift, at jamesswift@mediacat.uk.