What’s the format? Financial services company Stripe has introduced a one-click purchase function on Facebook ads. Businesses can connect their Meta ads and Stripe accounts and toggle on a ‘buy now’ button in Facebook to bring up a Stripe-powered checkout in Meta.
What’s different about these ads? The checkout that pops up will already be populated with data from the user’s Meta wallet, if they have one. A statement from Swipe claims that ‘in the future, ‘businesses will be able to enable a similar purchasing flow across Meta surfaces, including Instagram ads’, all using the same infrastructure in Stripe’s Agentic Commerce Protocol.
What’s an Agentic Commerce Protocol? In September, Stripe and OpenAI announced the Agentic Commerce Protocol as a ‘new open standard’ that ‘enables programmatic commerce flows between buyers, AI agents, and businesses’. Specifically, the protocol is a set of instructions for how businesses can make their checkouts readable by AI agents. This technology was used to power ChatGPT’s instant checkout, which the company got rid of earlier this month.
How is agentic shopping involved in these one-click ads? It isn’t: the Agentic Commerce Protocol is used to make data from businesses easier for Stripe’s payment system to read.
Which companies are using these ads? Collectables retailer Fanatics and fashion brand Quince have both signed up for the new format, with Fanatics SVP Sashanka Vishnuvajhala saying that agentic AI allows fans to ‘move from discovery to purchase in just a few taps, unlocking faster, more seamless ways to shop the gear they love’.
