MediaCat UK’s 2026 Annual

Make sense of the year just gone and prep for the one ahead

MediaCat UK’s debut annual report is free to download and chock-full of insights and information, including:

  • The media industry’s verdict on 2025 and what it expects in 2026
  • Channel analysis
  • The media trends that defined 2025
  • MediaCat UK’s 2025 media habits
  • Campaigns of the Year (from a media perspective, obviously)
  • Questions to ask in 2026, by Craft Media’s Greg Newman
  • The year in advertising research
  • Media opportunities in 2026

Download The Report






    James Swift, editor at MediaCat UK

    James is the editor of MediaCat UK. Before joining the company, he spent more than a decade writing about the media and marketing industries for Campaign and Contagious. As well as being responsible for the editorial output of MediaCat UK, he is responsible for a real cat, called Stephen. You can reach him (James, not Stephen) at jamesswift@mediacat.uk.

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