Alex Moore, Author at MediaCat UK

Alex Moore

Group Planning Director, Craft Media London

A curious digital native at heart, over a decade long media career he's worked across Sony Music, EA Games, Tesco and Who Gives A Crap to name a few. Outside of work he's a keen gig goer and long-time Leeds United sufferer

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100M users in 5 days: introducing Threads

Threads landed in the right place at the right time, says Craft Media London's Alex Moore... 12.07.2023

Primark targets wider audience with denim campaign

11 things I learned from Thinkbox’s TV Masters

Advertising in 2030: ‘People feel less optimistic about how much change we’ll see’

Humans skim, machines scrape: AI search and brand discovery

Join us at MediaCat UK’s first (and free) London event

Humans skim, machines scrape: AI search and brand discovery

Freely reaches 500k weekly users

Liquid Death, Boost Mobile and co-branded advertising

The funnel hasn’t collapsed, it’s compressed

11 things I learned from Thinkbox’s TV Masters

Humans skim, machines scrape: AI search and brand discovery

AI shopping agent scepticism

Influencers and the less healthy foods ad ban

Alex Moore

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