Alison Smith, Author at MediaCat UK

Alison Smith

Director at Be Content

Alison is a communications consultant with a background in anthropology. She worked as a journalist on national newspapers and style mags and a PR in contemporary art, before moving into content strategy, copywriting and business media relations. She has found the words for clients from cult beauty brand Augustinus Bader to leading trends and foresight firm The Future Laboratory. Be Content was founded in 2013 to strategically channel communications for a range of partners, from creative agencies to global companies and public sector organisations.

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As a smaller creative agency, why bother with PR?

Engaging with wider media agendas helps clarify strategy and steer direction... 03.09.2024

The social science of who’s paying attention to who

Insights to help marketers cultivate more positive engagements... 03.07.2024

Distinctive assets lower ‘attention memory threshold’, finds VCCP Media

Shelter’s MP-chasing social housing campaign

Why TV advertising is not a risky business

AI Overviews reduce clicks by ‘up to 66%’

Distinctive assets lower ‘attention memory threshold’, finds VCCP Media

AI Overviews reduce clicks by ‘up to 66%’

Uber Ads’ head: agencies are waking up to the power of attention

Ask Faris

Why TV advertising is not a risky business

The Trade Desk’s open-web forecast

PMax: a step in the right direction but a long way to go

Primal scheme: how attention, memory and emotion work together

Alison Smith

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