Alistair Vince, Author at MediaCat UK

Alistair Vince

Alistair is Chief Thinker (and CEO) at Watch Me Think, a behavioural research company he co-founded that focuses on capturing actual rather than claimed behaviour via consumer videos made on their smartphones. Previously he worked at Mintel, until he had an epiphany moment about the value of observational research and connecting employees to their consumers, whilst listening to Dr Nancy Synder from Whirlpool talk about washing machines True story.

ALL ARTICLES

Lies, damn lies, and respondents

There is no arbiter to decide when a lie is acceptable or not... 20.07.2023

Unkindness costs everything

Don't confuse kindness with weakness. Alistair Vince looks to Aunt Lucy...... 01.02.2023

The question of hybrid work

Hybrid work offers tremendous benefits, if companies can deal with its challenges, says Watch Me Thi... 15.06.2022

1 in 10 readers dodge paywalls

Pop-up ads ‘ideal’ for distracted audiences, says study

Distinctive assets lower ‘attention memory threshold’, finds VCCP Media

Shelter’s MP-chasing social housing campaign

1 in 10 readers dodge paywalls

Distinctive assets lower ‘attention memory threshold’, finds VCCP Media

AI Overviews reduce clicks by ‘up to 66%’

Uber Ads’ head: agencies are waking up to the power of attention

Why TV advertising is not a risky business

The Trade Desk’s open-web forecast

PMax: a step in the right direction but a long way to go

Primal scheme: how attention, memory and emotion work together

Alistair Vince

ALL ARTICLES

Subscribe to our newsletter