Andreea Tarasescu, Author at MediaCat UK

Andreea Tarasescu

Research Director - Behavioural Science Lead at Walnut Unlimited

Andreea is a Behavioural Scientist dedicated to applying behavioural principles to drive positive commercial change. She currently leads the Behavioural Science Unit at Walnut, the Human Understanding Agency. Andreea conducts complex studies tackling various behaviour change challenges across several markets. She uses her expertise to design better research and consult on strategy - being that optimising comms, driving loyalty or encouraging sustainable consumer behaviour. Andreea helps bridge the gap between theory and practice, giving her clients the know-how to apply behavioural science to solve their challenges and leading workshops with world leaders in various categories - from financial services to the food industry.

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Sustainability: why bringing a message of hope matters

Brands working on sustainability attract greater attention, since hope is a better driver of positiv... 20.02.2023

Sustainability: does negative concern really drive positive change?

Andreea, Behavioural Science Lead at Walnut Unlimited, looks at, amongst other things, the gap betwe... 04.05.2022

How AI planned my summer vacation

‘PC gaming is the last oasis of attention’

A good (media agency) death

MediaCat UK’s guide to podcast platforms

A good (media agency) death

Media Inc: new rules of the deal

Beyond empowerment: the nuances of women’s representation in media

1 in 10 readers dodge paywalls

How AI planned my summer vacation

Media Inc: new rules of the deal

Beyond empowerment: the nuances of women’s representation in media

Why TV advertising is not a risky business

Andreea Tarasescu

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