Anthony Abou-Zeid, Author at MediaCat UK

Anthony Abou-Zeid

Managing Partner at The Kite Factory

Anthony leads client experience at The Kite Factory. He has a proven track record of fuelling client growth ambitions leveraging his strategic insight and commercial acumen to deliver business results. Known for cultivating strong client relationships and fostering innovation, Anthony has transformed the agency’s approach to client service and planning output. Beyond client growth, Anthony drives The Kite Factory’s organic and new business strategies, working closely with leadership to shape agency direction and strengthen industry relationships. Since joining TKF from MG OMD in 2019, Anthony has led his team in delivering consistent growth through media creativity and innovation, driving the agency’s impressive 34% growth in profit YoY. Their award-winning work—including Media Week Gold and IPA Effectiveness Bronze for David Lloyd Clubs, along with multiple accolades for White Claw's launch campaign—has made The Kite Factory the most awarded independent agency over the past three years.

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Rebalancing effectiveness culture

'Distilling the moments of impact, where media creativity can play out'... 06.11.2024

Distinctive assets lower ‘attention memory threshold’, finds VCCP Media

Shelter’s MP-chasing social housing campaign

Why TV advertising is not a risky business

AI Overviews reduce clicks by ‘up to 66%’

Distinctive assets lower ‘attention memory threshold’, finds VCCP Media

AI Overviews reduce clicks by ‘up to 66%’

Uber Ads’ head: agencies are waking up to the power of attention

Ask Faris

Why TV advertising is not a risky business

The Trade Desk’s open-web forecast

PMax: a step in the right direction but a long way to go

Primal scheme: how attention, memory and emotion work together

Anthony Abou-Zeid

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