Anton Jerges, Author at MediaCat UK

Anton Jerges

Founder and CEO, We Are Collider

Anton Jerges is Founder and CEO of We Are Collider, the experience agency for brands including Riot Games, Red Bull and Waitrose. A keen entrepreneur, Jerges has spent over 25 years in the creative industries, developing ground breaking experiential campaigns for some of the world’s most respected brands. Jerges founded his first agency – Qudos – in 1997 and went on to establish We Are Collider in 2003. Since then, he has overseen the acquisition of three businesses whilst successfully navigating pandemic challenges by restructuring the agency in 2020. When not watching rugby, 53-year-old Anton can be found competing in triathlons… and sometimes even ultra-marathons.

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Experience trumps TV at Christmas

Memorable purchase experiences without a bearded man in a red suit... 05.11.2023

Risk homeostasis lessons from Russian Roulette Jelly Beans

We Are Collider's Anton Jerges introduces Risk Homeostasis Theory and points out one unorthodox thin... 05.01.2023

Older, wiser and wealthier

Adland’s ageist focus shifts faster than you can say ‘OK boomer', writes We Are Collider's Anton... 06.10.2022

Distinctive assets lower ‘attention memory threshold’, finds VCCP Media

Shelter’s MP-chasing social housing campaign

Why TV advertising is not a risky business

AI Overviews reduce clicks by ‘up to 66%’

Distinctive assets lower ‘attention memory threshold’, finds VCCP Media

AI Overviews reduce clicks by ‘up to 66%’

Uber Ads’ head: agencies are waking up to the power of attention

Ask Faris

Why TV advertising is not a risky business

The Trade Desk’s open-web forecast

PMax: a step in the right direction but a long way to go

Primal scheme: how attention, memory and emotion work together

Anton Jerges

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