Becca Shanks, Author at MediaCat UK

Becca Shanks

Producer, Sledge

With a keen eye for design and innate sense of curiosity, Becca possesses the unique ability to both develop and realise fresh new creative concepts for clients. She has applied this approach to a wide range of large-scale events over her 12 year career, resulting in memorable, award-winning experiences that connect audiences with a brand’s messaging in meaningful ways. In her role Becca oversees the creative concept across projects, working closely with clients to ensure it is aligned with both their objectives and the customer experience. A true team player, she remains calm under pressure and works with colleagues and suppliers to develop these on-brief creative ideas with respect to factors such as technical production requirements and tight timelines. This ensures the delivery of creatively-led events that are on brand and budget, and importantly - engage a brand’s target audience.

ALL ARTICLES

Why agencies must stand and fight for their people

Because it's employees who ultimately determine a business’s success... 26.06.2023

How side quests inspire creative projects

Side quests allow the mind to enter a relaxed state and foster creativity, says Sledge's Becca Shank... 01.12.2022

Combining global and local creators boosted Mentos’ Fortnite Fizzooka

Media opportunities: vertical/micro dramas

Sacrifice for frequency

AI: ‘mounting tension between capabilities and costs’

Combining global and local creators boosted Mentos’ Fortnite Fizzooka

Sacrifice for frequency

Cuckoo in the nest: Apple and China’s lesson for holdcos

The media mindset of modern luxury

Sacrifice for frequency

Cuckoo in the nest: Apple and China’s lesson for holdcos

How AI planned my summer vacation

Media Inc: new rules of the deal

Becca Shanks

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