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John Lewis Partnership expands its retail media offering

Cathy O’Brien, 02.07.2025

The sober generation? New Gen Z research suggests mixed picture

Cathy O’Brien, 02.07.2025

Instagram flips the switch on search visibility

Cathy O’Brien, 01.07.2025

Sir Martin Sorrell: ‘Clients have surrendered too much control’

Cathy O’Brien, 01.07.2025
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The sober generation? New Gen Z research suggests mixed picture

Cathy O’Brien, 02.07.2025

Instagram flips the switch on search visibility

Cathy O’Brien, 01.07.2025

YouTube dominates AI chatbot referrals

Cathy O’Brien, 26.06.2025

Media Inc: Second comings

Cathy O’Brien, 25.06.2025
All Insights »

Subscriptions overtake display ads: ‘good news for media buyers’

Cathy O’Brien, 27.06.2025

Media Inc: Second comings

Cathy O’Brien, 25.06.2025

Big-trend hunting at Cannes Lions

Cathy O’Brien, 25.06.2025

An argument for the Long-Tail Lion

Cathy O’Brien, 20.06.2025
All Perspectives »

Cathy O’Brien

Research Director at Ipsos UK

Cathy O'Brien is a Research Director at Ipsos. Cathy has over 20 years of experience in market research, and specializes in brand and markets across a range of sectors. Her expertise includes brand positioning, segmentation, and distinctive brand asset testing. She has a degree in Psychology and a Masters in Animal Behaviour.

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Can Brand Starmer capitalise on Sunak’s empathy deficit?

'In politics and the market, you don't have to be great, just better than competition'... 01.07.2024

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