Chloe Mathieu-Phillips, Author at MediaCat UK

Chloé Mathieu-Phillips

Chloe has spent her career at the intersection of community building, content strategy, and digital marketing, leading and growing some of the brightest teams in the industry both in Europe and in the United States. She currently runs The Social Element's social media strategy and activation teams in Europe, working with some of the largest global brands across most major European markets and languages. Having started her career at TripAdvisor in London, Chloe then launched and scaled the social media marketing team at 360i New York, before supporting the rebrand of The Social Element when she first joined the agency in 2016. Chloe now lives in London with her partner and two daughters, and likes to summer in North America with her elderly rescue dog Brian Wilson.

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It’s all about the hard to reach places

Nooks and crannies fuel deeper connections that brands can leverage, argues The Social Element's Chl... 01.09.2022

Why brands can’t disregard the rise of micro-communities

The days of just having a Facebook and Twitter presence are over, argues The Social Element's Chloé... 21.06.2022

Shelter’s MP-chasing social housing campaign

Why TV advertising is not a risky business

AI Overviews reduce clicks by ‘up to 66%’

The Trade Desk’s open-web forecast

AI Overviews reduce clicks by ‘up to 66%’

Uber Ads’ head: agencies are waking up to the power of attention

Ask Faris

Primal scheme: how attention, memory and emotion work together

Why TV advertising is not a risky business

The Trade Desk’s open-web forecast

PMax: a step in the right direction but a long way to go

Primal scheme: how attention, memory and emotion work together

Chloé Mathieu-Phillips

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