Derin Koçer, Author at MediaCat UK

Derin Koçer

Political Consultant

Derin Kocer works as a political consultant and is a frequent commentator on politics and political communications. He writes sensible takes on international politics in his weekly newsletter, The Portillo Moment: derinkocer.substack.com

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I see pink trash bags, I think of Barbie

And this is marketing at its best... 24.07.2023

Losing an election (without losing it)

How failure in expectation management can lead to losing an election (without actually losing it)... 23.05.2023

Lessons in empathy from Jacinda Ardern

They were lessons in effective leadership, writes Derin Kocer... 22.02.2023

Zelensky’s New Year address is a masterclass in speechwriting

The president of Ukraine's address will go down in history... 09.01.2023

Drip don’t dump shows to boost retention says study

Telco’s hold-out test shows TV ads affect search

Influencers and the less healthy foods ad ban

AI shopping agents prefer bot-written copy, study finds

Join us at MediaCat UK’s first (and free) London event

Drip don’t dump shows to boost retention says study

Telco’s hold-out test shows TV ads affect search

AI shopping agents prefer bot-written copy, study finds

MediaChat: Rachel Coffey, Initiative UK

Influencers and the less healthy foods ad ban

The algorithmic era: rise of the consumer agents

Search spend is falling. Where’s the cash going?

Geographic data and planning in the AI age

Derin Koçer

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