Ian Ross, Author at MediaCat UK

Ian Ross

VP of Training at Jellyfish

As the Jellyfish VP of Scaled Learning, Ian Ross spends his time spotting upcoming skill gaps, consulting with clients on their challenges and solving both with human centred skill programmes. He's outspoken about what it really means to learn a skill and spends his time opening his clients minds to consider bridging skill gaps as being more than a classroom lecture. His experience expands across internal roles such as within Learning and Development departments; to external roles as an education provider, Learning Technologist and service provider such as his current role in Jellyfish. It's his mission to change how we all view skills. And to speak openly about mistakes he and others make so that we learn and grow from them. His current focus is to put humans and their skills in charge of AI and Automation as the Marketing world leads the adoption of new tools, tech and ways of working.

ALL ARTICLES

AI is outpacing industry talent: how to respond strategically

‘Trying to keep pace with AI should never be the goal’... 27.12.2024

‘Programmatic is shifting from real-time bidding to real-time predictions’

GLP-1s & consumption habits: ‘Humans are motivated by more than sensory pleasure’

Ad formats (July 2025): LinkedIn, Lyft, Disney+ and more…

‘Cleaning generates a surprising amount of engagement online’

‘Programmatic is shifting from real-time bidding to real-time predictions’

GLP-1s & consumption habits: ‘Humans are motivated by more than sensory pleasure’

IAB standardises gaming ad measurement

Amazon conversions rise 2.2X when sellers look beyond age

GLP-1s & consumption habits: ‘Humans are motivated by more than sensory pleasure’

Cannes, scams and lasting change

Subscriptions overtake display ads: ‘good news for media buyers’

Media Inc: Second comings

Ian Ross

ALL ARTICLES

Subscribe to our newsletter