Joe Weston, Author at MediaCat UK

Joe Weston

Head of Sport at We Are Social

As head of Sport, Joe oversees all output from the We Are Social Sport team. In his 15 years in the industry he’s worked with the biggest and best brands, sponsors and rights holders in the world delivering award-winning, social first campaigns and strategies. He’s been responsible for leading the 13 year relationship with Adidas as their global social agency of record, as well as working with brands like Pepsi, Guinness, The ATP and WTA, the IOC, Vodafone, Netflix and many more.

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The Olympic village is the ultimate creator house

'Athletes are now more digitally native than ever'... 12.08.2024

Snap: AI-powered AR lenses boost attention, engagement and brand lift

Brands woo BookTok-ers with bonkbusters

Drip don’t dump TV series to boost retention, says study

Telco search traffic falls 10% after TV blackout

Join us at MediaCat UK’s first (and free) London event

Snap: AI-powered AR lenses boost attention, engagement and brand lift

Drip don’t dump TV series to boost retention, says study

Telco search traffic falls 10% after TV blackout

AI shopping agents prefer bot-written copy, study finds

Influencers and the less healthy foods ad ban

The algorithmic era: rise of the consumer agents

Search spend is falling. Where’s the cash going?

Geographic data and planning in the AI age

Joe Weston

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