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Distinctive assets lower ‘attention memory threshold’, finds VCCP Media

Jon Williams, 16.05.2025

Shelter’s MP-chasing social housing campaign

Jon Williams, 16.05.2025

Why TV advertising is not a risky business

Jon Williams, 16.05.2025

AI Overviews reduce clicks by ‘up to 66%’

Jon Williams, 15.05.2025
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Distinctive assets lower ‘attention memory threshold’, finds VCCP Media

Jon Williams, 16.05.2025

AI Overviews reduce clicks by ‘up to 66%’

Jon Williams, 15.05.2025

Uber Ads’ head: agencies are waking up to the power of attention

Jon Williams, 12.05.2025

Ask Faris

Jon Williams, 09.05.2025
All Insights »

Why TV advertising is not a risky business

Jon Williams, 16.05.2025

The Trade Desk’s open-web forecast

Jon Williams, 15.05.2025

PMax: a step in the right direction but a long way to go

Jon Williams, 13.05.2025

Primal scheme: how attention, memory and emotion work together

Jon Williams, 08.05.2025
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Jon Williams

Jon Williams is a 20+ year veteran of the ad industry working at some of the biggest global agencies. He was European CCO of Grey for almost 10 years. He has set up a creative business called The Liberty Guild which has a new way of working that is all based on the idea that creatives should be paid for their ideas, not their time and have really forward-thinking views on talent. During his lengthy career Jon developed the first genuinely interactive TV ad ever broadcast, the first mobile enabled posters and the iPint the world’s first native branded application for the iPhone. His personal work has seen him stack up awards, winning over 300 international awards, including Cannes, D&AD and Effies. While at Grey he deployed a 2000 strong pan-EMEA co-creation platform that allowed the best teams to be put forward for the right jobs regardless of the geographical challenges, out of this initiative the Liberty Guild was born.

ALL ARTICLES

Equilibrium in advertising: balance in a world of extremes

The pendulum of the advertising universe swings with flair... 09.10.2023

Stuck in the ’50s: the broken model of traditional agencies

Jon Williams laments the loss of joy in the marketing industry... 23.01.2023

Procurement people are your friends, not the enemy

Jon Williams, Founder of The Liberty Guild, on how, with procurement, you honestly don't have to sel... 05.04.2022

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