Kitty Poole, Author at MediaCat UK

Kitty Poole

Chief Marketing Officer, Doddle

Kitty Poole is Doddle’s Chief Marketing Officer, responsible for the strategic planning and implementation of Doddle’s global marketing strategy. Early in her career, Kitty worked with some of the worlds most recognisable brands including Apple, Barclays and BT, and helped to launch start-ups across the fitness and fintech space. Kitty has a unique and advanced experience in marketing after overseeing Doddle’s transition from a consumer-facing brand to a B2B business. Having secured a position on the highly competitive Marketing Academy, Kitty has nurtured a valuable network of mentors and best-in-class CMOs, giving her a strategic and visionary perspective. Kitty is driven to create an equitable working environment in the tech industry, regularly speaking on panels about female representation, and is on the committee for Lean In London’s Food for Thought Network

ALL ARTICLES

What do consumers really want from carrier communication?

Automatic comms needs to be two-way between carrier and consumer... 18.09.2023

The ‘loyalty destroying’ home delivery experience

Integrated OOH delivery options in 2023 will be crucial for retailers... 11.04.2023

Distinctive assets lower ‘attention memory threshold’, finds VCCP Media

Shelter’s MP-chasing social housing campaign

Why TV advertising is not a risky business

AI Overviews reduce clicks by ‘up to 66%’

Distinctive assets lower ‘attention memory threshold’, finds VCCP Media

AI Overviews reduce clicks by ‘up to 66%’

Uber Ads’ head: agencies are waking up to the power of attention

Ask Faris

Why TV advertising is not a risky business

The Trade Desk’s open-web forecast

PMax: a step in the right direction but a long way to go

Primal scheme: how attention, memory and emotion work together

Kitty Poole

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