Lekha Ly, Author at MediaCat UK

Lekha Ly

In Lekha’s ten years of working in PR, she has managed the consumer comms for some of the world’s biggest personal care brands such as Gillette, Aussie and Crabtree & Evelyn. She also independently managed the global communications strategy for Bulldog Skincare, who were the most mentioned male skincare brand in the UK press during her time there. Since then, she has led the PR for an award-winning dental care brand with a focus on formulating narratives around key sustainability initiatives. Her experience includes working with NPD and supply chain teams to help ensure companies meet sustainability targets. Her knowledge around environmental concerns the media landscape is pivotal to the clients she now manages at Yard.

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How are traditional PR practitioners coping with the new media landscape?

We ask Yard's Lekha Ly and Emma Malcolmson for their thoughts... 22.06.2022

Looking after mental health when all you read and write about is scary stuff

From implementing a positive morning routine to setting yourself news curfews, Yard's Lekha Ly on ho... 19.04.2022

1 in 10 readers dodge paywalls

Pop-up ads ‘ideal’ for distracted audiences, says study

Distinctive assets lower ‘attention memory threshold’, finds VCCP Media

Shelter’s MP-chasing social housing campaign

1 in 10 readers dodge paywalls

Distinctive assets lower ‘attention memory threshold’, finds VCCP Media

AI Overviews reduce clicks by ‘up to 66%’

Uber Ads’ head: agencies are waking up to the power of attention

Why TV advertising is not a risky business

The Trade Desk’s open-web forecast

PMax: a step in the right direction but a long way to go

Primal scheme: how attention, memory and emotion work together

Lekha Ly

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