Mike Chivers, Author at MediaCat UK

Mike Chivers

Creative Director at The PHA Group

Mike Chivers works for The PHA Group as Creative Director, in what is a newly created role. His past client experience includes Heineken, Mars Inc., HSBC, Primark, Starbucks and Nissan Europe. During his career Mike has worked to equal the playing field for all football fans and players, found new ways for big brands to celebrate milestone anniversaries differently, became immersed in the world of sustainable and circular fashion and home furnishings, and helped expats feel like locals no matter where they are.

ALL ARTICLES

Illuminating EV equity

'Marketing and the media are essential in accelerating EV adoption'... 28.10.2024

Queer rights under attack: how can brands and media help?

Brands and media have the power to inform and change opinions and culture... 11.06.2024

Gladiators: why reboot of ’90s classic show hits the mark

Expect more classics to return to the small screen... 29.01.2024

Real vs CGI campaigns: what to expect in 2024

Could CGI start to eradicate tangible experiences that advertising can evoke?... 07.11.2023

Morals: is not to announce, the biggest lie in AI application?

Mike Chivers is concerned about the morality of where we might be going... 18.07.2023

The downfall of disposable celebrity

Using status to achieve something unexpected, with less focus on purposeless exposure... 18.05.2023

From nepotism to underdog in the creative industry

Talent, like ideas, can come from anywhere... 04.04.2023

Distinctive assets lower ‘attention memory threshold’, finds VCCP Media

Shelter’s MP-chasing social housing campaign

Why TV advertising is not a risky business

AI Overviews reduce clicks by ‘up to 66%’

Distinctive assets lower ‘attention memory threshold’, finds VCCP Media

AI Overviews reduce clicks by ‘up to 66%’

Uber Ads’ head: agencies are waking up to the power of attention

Ask Faris

Why TV advertising is not a risky business

The Trade Desk’s open-web forecast

PMax: a step in the right direction but a long way to go

Primal scheme: how attention, memory and emotion work together

Mike Chivers

ALL ARTICLES

Subscribe to our newsletter