Nicolette Yim, Author at MediaCat UK

Nicolette Yim

Business Director at PPURPOSE

Nicolette is a Business Director at PPURPOSE. She comes from a background in live events, from promoting music events and festivals in the UK to booking international acts in stadiums and club rooms across Asia. Keenly interested in culture, she brings ideas to life through brand programming strategy and ideation, all the way to event production and advocacy management for clients like Asian Civilisations Museum, AWARE, DBS Bank, National Youth Council, Netflix and StarHub.

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Redefining PR: create advocacy and forge connections

Brands have to shift from maintaining reputation to crafting narratives... 22.08.2024

Primark targets wider audience with denim campaign

11 things I learned from Thinkbox’s TV Masters

Advertising in 2030: ‘People feel less optimistic about how much change we’ll see’

Humans skim, machines scrape: AI search and brand discovery

Join us at MediaCat UK’s first (and free) London event

Humans skim, machines scrape: AI search and brand discovery

Freely reaches 500k weekly users

Liquid Death, Boost Mobile and co-branded advertising

The funnel hasn’t collapsed, it’s compressed

11 things I learned from Thinkbox’s TV Masters

Humans skim, machines scrape: AI search and brand discovery

AI shopping agent scepticism

Influencers and the less healthy foods ad ban

Nicolette Yim

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