Paul White, Author at MediaCat UK

Paul White

Strategy Director, BAMM

Paul White is a strategy director at BAMM, a global insight and strategy company. He began his career in South Africa in the creative advertising world before finding his way into the insight industry. After a decade in South Africa, he moved to the UK where he has focused on insight and strategy work for some of the world’s biggest brands including: Meta, Snap, ITV, Expedia, Pernod Ricard and Sky. What really gets Paul going, above all else, is the intersection of brands and culture - and how to get them to work together in a way that is beneficial to everyone involved.

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Self-expression, fashion and online avatars

From the first avatars to embracing the virtual...... 30.09.2024

How can brands navigate fandoms?

BAMM's Strategy Director on not forgetting about the mainstream... 09.05.2024

Distinctive assets lower ‘attention memory threshold’, finds VCCP Media

Shelter’s MP-chasing social housing campaign

Why TV advertising is not a risky business

AI Overviews reduce clicks by ‘up to 66%’

Distinctive assets lower ‘attention memory threshold’, finds VCCP Media

AI Overviews reduce clicks by ‘up to 66%’

Uber Ads’ head: agencies are waking up to the power of attention

Ask Faris

Why TV advertising is not a risky business

The Trade Desk’s open-web forecast

PMax: a step in the right direction but a long way to go

Primal scheme: how attention, memory and emotion work together

Paul White

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