Seoyoung (Sage) Lee, Author at MediaCat UK

Seoyoung (Sage) Lee

Strategist, Innocean

Sage, a strategist at INNOCEAN in Korea, whose vibrant blend of cross-cultural experiences brings a fresh perspective to her work. She discovered her passion for marketing while working as an HR director at Hiconsy, realizing that her affection towards employees could be expanded into a global audience. With a deep connection to her Korean roots, she has mesmerized audiences with the Korean traditional dance of Samgomu, gracefully dancing while playing three drums in elegant Hanbok attire. This unique combination of cultural heritage and worldly experiences has shaped Sage's ability to captivate audiences. Brace yourself for Sage's creativity and vibrant energy that breathe life into the marketing world

ALL ARTICLES

Agency, to have and have not

A K-drama which examines Ad agency life in Korea ... 04.09.2023

When Miffy ate rabbit stew

Two strategists based in Seoul decide to try and get an AI to hallucinate... 18.07.2023

1 in 10 readers dodge paywalls

Pop-up ads ‘ideal’ for distracted audiences, says study

Distinctive assets lower ‘attention memory threshold’, finds VCCP Media

Shelter’s MP-chasing social housing campaign

1 in 10 readers dodge paywalls

Distinctive assets lower ‘attention memory threshold’, finds VCCP Media

AI Overviews reduce clicks by ‘up to 66%’

Uber Ads’ head: agencies are waking up to the power of attention

Why TV advertising is not a risky business

The Trade Desk’s open-web forecast

PMax: a step in the right direction but a long way to go

Primal scheme: how attention, memory and emotion work together

Seoyoung (Sage) Lee

ALL ARTICLES

Subscribe to our newsletter