Shantesh S Row, Author at MediaCat UK

Shantesh S Row

Copywriter & Chief Creative Officer

Shantesh has 25 years of advertising experience — having worked on over 500 brands across agencies in Mumbai and Dubai. Currently, he is the Partner and Chief Creative Officer of Slant Agency, Dubai, UAE — which he co-founded in 2015. His work has been nominated at Epica, New York Festivals, Dubai Lynx and at Cannes WEF Creative for Good. Shantesh is a strident voice on LinkedIn — he has been ranked in the Top 200 Global Creators List for LinkedIn by Favikon in October 2022. He believes in sharing his knowledge with younger writers and creatives — a mission to pay it forward — which he does via regular copywriting workshops and mentorship. He loves deep conversations on films, music, food and cricket.

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How to fight the good fight in advertising

From Bruce Lee to Arnie to Rocky Balboa... 20.06.2023

1 in 10 readers dodge paywalls

Pop-up ads ‘ideal’ for distracted audiences, says study

Distinctive assets lower ‘attention memory threshold’, finds VCCP Media

Shelter’s MP-chasing social housing campaign

1 in 10 readers dodge paywalls

Distinctive assets lower ‘attention memory threshold’, finds VCCP Media

AI Overviews reduce clicks by ‘up to 66%’

Uber Ads’ head: agencies are waking up to the power of attention

Why TV advertising is not a risky business

The Trade Desk’s open-web forecast

PMax: a step in the right direction but a long way to go

Primal scheme: how attention, memory and emotion work together

Shantesh S Row

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