Simon Collister, Author at MediaCat UK

Simon Collister

Director, UNLIMITED's Human Understanding Lab

With over 15 years of experience, Simon is an accomplished research and strategy consultant and has helped some of the biggest brands in the world from multi-national corporations to international NGOs and governments including FedEx, BP and UNHCR solve complex challenges through insight and creativity. In his current role as Director at UNLIMITED’s Human Understanding Lab, Simon leads a team of 120-strong community of neuro, behavioural and data scientists, technologists and strategic planners. With a PhD in digital-media and political communication from Royal Holloway he has published books and articles for leading publishers on digital media and the role of technology in shaping society.

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What is wisdom in the age of modern marketing?

Wise brands will use data, science and context to generate insights, says Human Understanding Lab's ... 26.10.2022

Distinctive assets lower ‘attention memory threshold’, finds VCCP Media

Shelter’s MP-chasing social housing campaign

Why TV advertising is not a risky business

AI Overviews reduce clicks by ‘up to 66%’

Distinctive assets lower ‘attention memory threshold’, finds VCCP Media

AI Overviews reduce clicks by ‘up to 66%’

Uber Ads’ head: agencies are waking up to the power of attention

Ask Faris

Why TV advertising is not a risky business

The Trade Desk’s open-web forecast

PMax: a step in the right direction but a long way to go

Primal scheme: how attention, memory and emotion work together

Simon Collister

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