Simon Marmara, Author at MediaCat UK

Simon Marmara

Director at Untold Insights

Simon Marmara, Director at Untold Insights, is a Digital Design & AI Specialist. He is known for his "design thinking" approach. He excels at translating insights into tangible outcomes that meet user needs and business objectives. With expertise in AI development and marketing strategy, Simon leverages artificial intelligence to enhance user experiences and optimize business processes. He seamlessly integrates design principles into every stage of product development, resulting in exceptional user experiences and improved efficiency. Simon's market insight and proficiency in marketing strategy enable him to create user-centric solutions that resonate with target audiences and drive business growth. Throughout his career, he’s collaborated effectively with cross-functional teams, fostering communication and shared vision for successful project execution.

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Does ‘customer intuition’ mean ditching the data?

A new wave of AI tools are changing the game... 02.11.2023

Shelter’s MP-chasing social housing campaign

Why TV advertising is not a risky business

AI Overviews reduce clicks by ‘up to 66%’

The Trade Desk’s open-web forecast

AI Overviews reduce clicks by ‘up to 66%’

Uber Ads’ head: agencies are waking up to the power of attention

Ask Faris

Primal scheme: how attention, memory and emotion work together

Why TV advertising is not a risky business

The Trade Desk’s open-web forecast

PMax: a step in the right direction but a long way to go

Primal scheme: how attention, memory and emotion work together

Simon Marmara

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