Media


Perspectives

Should podcasting be regulated?

News

Reddit introduces AMA ads for brands

News

Meta ditches fact-checking ahead of Trump presidency

News

TV advertising to become accessible for SMEs

News

Study shows which brainwaves are best for ad testing

Interviews

Matt Klein on audience capture: ‘We’re letting metrics drive creative acts’

Features

Heart rate trumps eye tracking at measuring attention

Features

Cultural shifts to watch in 2025

Trends

Authentic diversity in brand advertising

Perspectives

The three secrets of effective podcast ads 

Case studies

How iProspect ran Capri-Sun’s biggest DOOH campaign to date

Perspectives

Can a brand safety and performance mindset co-exist in 2025? 

Perspectives

Don’t overthink economic factors — capitalise on consumer spending

Perspectives

Media reflections: Principal-based media buying

Insights

Revisiting EssenceMediacom’s 2024 media predictions

Features

Media reflections: Omnicom and Interpublic’s merger

Case studies

Why Waitrose got a Whodunnit for Xmas

Trends

Spotify playlists for brands: more than just tunes