How media choice influences price sensitivity

Update 2.4.25 / We have temporarily unpublished this article pending review. The subjects of the interview, Ian Murray and Andrew Tenzer, co-founders of research and thought leadership consultancy Everyday People, have stated that the article does not accurately reflect the information they provided in their interview with MediaCat UK. We take matters of accuracy and integrity seriously and are reviewing the transcript. We’d like to thank Murray and Tenzer for bringing the issue to our notice, and for giving us an opportunity to review, and — if necessary — correct the record.