It’s not just creatives that need inspiration. As machines get more proficient at twiddling the knobs on a campaign, media agencies are going to have to rely more on improbable insights into people and channels to provide value to clients.
Cannes Lions, for all its faults, is still the best place to find examples of this kind of thinking.
Our Media Creativity report attempts to summarise the trends and themes on show among the shortlisted and winning campaigns within the Media category at this year’s International Festival of Creativity.
It’s the result of time spent traipsing the basement of the Palais, assiduously attending press conferences, interviewing jurors and other industry experts, and our own thinking — and it’s free to download. We hope you find it useful.
