Comedy, tragedy and humour, with Paddy Gilmore

How and when brands should use humour

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MediaCat UK Podcast
MediaCat UK Podcast
Comedy, tragedy and humour, with Paddy Gilmore
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In this podcast MediaCat Magazine’s Editor Mike Piggott chats to the founder of Studio Gilmore, Paddy Gilmore, about how and when he first began thinking of incorporating humour into his work, going into brands to do ‘humour audits’, the fine line between comedy and tragedy, how Sigmund Freud fits into all this, and some of the best humorous marketing and advertising work he’s seen in recent times.

You can also read this written interview we did with Paddy.

Mike Piggott, opinions editor at MediaCat UK

Mike specialises in creating content in the media space, specifically in cinema, TV, gaming, streaming, podcast/audio, and outdoor. He previously spent three years (2021-2024) as MediaCat's executive editor, growing the publication's readership and following, largely from scratch; during which time he launched their podcast and monthly newsletter. Prior to that he was editor at The Marketing Society (2013-2021), where he launched a bi-monthly publication which ran for 14 issues, as well as a successful podcast. Mike is also a street photographer and film and TV blogger, and once came second in a Creative Review competition to rewrite Trainspotting's 'choose life' speech. He's proud of that one.

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