Marketing in the age of AI, harnessing creator voices and the power of mindful measurement will be among the topics of discussion at Meta’s free annual Marketing Summit on 12 February.
The agenda for the 90-minute virtual event, which will explore the new era of performance and possibility driven by AI, automation and new voices, has just been announced, and you can see the full programme of speakers here.
Meta’s outgoing president of global affairs, Nick Clegg, will talk about the role of AI in safety, content and marketing with Derya Matras, the company’s EMEA vice president.
Marketers from brands including Air France and Mango will join Meta product manager Cristina Fasino to share how they use end-to-end automation to improve campaign performance.
And George Russell, who drives for the Mercedes-AMG Petronas team in Formula One, will discuss the power of Instagram Reels with Joana Jamil, Meta’s strategic partner manager for global partnerships, Middle East and North Africa.
Other sessions scheduled for this year’s event will cover how to boost your brand’s performance on Reels by harnessing creator voices, how to leverage data and customer-centric approaches to grow sustainably across borders, and how to elevate your measurement strategies to achieve long-term growth.
Registration for Meta’s Marketing Summit is now open, and the event is free to attend.
