Aaron Goldman, Author at MediaCat UK

Aaron Goldman

Chief Marketing Officer at Mediaocean

Aaron Goldman is Chief Marketing Officer at Mediaocean, the mission-critical platform for omnichannel advertising. Goldman joined Mediaocean following its acquisition of 4C where he was CMO. Bridging closed ecosystems in TV, digital, social, and mobile, 4C built the Scope platform which helps marketers make multi-screen magic. Prior to 4C, Goldman was CMO at Kenshoo, an enterprise marketing software company, for nearly 5 years.

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To the fore: 4 big advertising trends for 2024

New ad formats, custom AI, and breakup of big tech... 27.11.2023

Where does Threads fit among the social media gridlock?

Understand the app's unique space in the landscape to unlock opportunity for your brand... 23.08.2023

Use the force: employ CTV for growth, avoid the dark side

Like Luke Skywalker’s powers, CTV has inherited traits that hold great promise... 03.05.2023

Beyond empowerment: the nuances of women’s representation in media

1 in 10 readers dodge paywalls

Pop-up ads ‘ideal’ for distracted audiences, says study

Distinctive assets lower ‘attention memory threshold’, finds VCCP Media

Beyond empowerment: the nuances of women’s representation in media

1 in 10 readers dodge paywalls

Distinctive assets lower ‘attention memory threshold’, finds VCCP Media

AI Overviews reduce clicks by ‘up to 66%’

Beyond empowerment: the nuances of women’s representation in media

Why TV advertising is not a risky business

The Trade Desk’s open-web forecast

PMax: a step in the right direction but a long way to go

Aaron Goldman

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