Alex Carapiet, Author at MediaCat UK

Alex Carapiet

Head of Social, Seed

Alex is the Head of Social at student and Gen Z marketing agency at Seed, where his focus is on leading and building the agency’s new dedicated social media division. He has more than a decade's experience in social media, having worked in a variety of different roles across influencer management, agency and brand. Alex was Business Director at social publisher Brave Bison and then part of the launch team at social creative agency The Fifth. Past clients include: YouTube, Sky, TSB, Under Armour and SEGA. His brand partnership work and campaigns have been recognized at the Digiday awards and the Influencer Marketing Awards

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The digital mirage

CGI shaking up social media ads whilst creating ethical dilemmas... 13.09.2023

Distinctive assets lower ‘attention memory threshold’, finds VCCP Media

Shelter’s MP-chasing social housing campaign

Why TV advertising is not a risky business

AI Overviews reduce clicks by ‘up to 66%’

Distinctive assets lower ‘attention memory threshold’, finds VCCP Media

AI Overviews reduce clicks by ‘up to 66%’

Uber Ads’ head: agencies are waking up to the power of attention

Ask Faris

Why TV advertising is not a risky business

The Trade Desk’s open-web forecast

PMax: a step in the right direction but a long way to go

Primal scheme: how attention, memory and emotion work together

Alex Carapiet

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