Alice Pukhova, Author at MediaCat UK

Alice Pukhova

Creative Researcher at WMH&I

After spending her formative years in Moscow, Alice relocated to Scotland pursuing her studies at the University of St Andrews achieving a master’s degree in chemistry. However, during her final year, she realised that she did not aspire to carve a path within academia. This led her to embark on a career in marketing and today she works as Creative Researcher at branding agency WMH&I. In this role, Alice inspires and informs clients and colleagues with insights, opinions, and trends. She is currently working on a variety of projects, from 4,000-word reports on e-mobility, to finding neurological technology companies, and weekly sources of inspiration for the team and clients.

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Meet the anti-disruptors in finance, alcohol and pet care

'The most revolutionary approach might be to embrace what others overlook'... 03.09.2024

A subtler form of rainbow washing

Sometimes, despite best efforts, content still 'feels straight'... 17.06.2024

How 2023’s design trends will shape 2024

From stretchy typography to colourful surrealism... 09.01.2024

Big Brother is watching you… then posting on TikTok

There are parallels with the creative industry when it comes to persuading the public to vote with i... 29.10.2023

Distinctive assets lower ‘attention memory threshold’, finds VCCP Media

Shelter’s MP-chasing social housing campaign

Why TV advertising is not a risky business

AI Overviews reduce clicks by ‘up to 66%’

Distinctive assets lower ‘attention memory threshold’, finds VCCP Media

AI Overviews reduce clicks by ‘up to 66%’

Uber Ads’ head: agencies are waking up to the power of attention

Ask Faris

Why TV advertising is not a risky business

The Trade Desk’s open-web forecast

PMax: a step in the right direction but a long way to go

Primal scheme: how attention, memory and emotion work together

Alice Pukhova

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