Amy Kean, Author at MediaCat UK

Amy Kean

Amy has been in the media world for 14 years, cutting her industry teeth at the IAB as head of PR. She moved to create the social teams of each agency of the Havas Media Group, before moving into innovation and launching Havas Media Labs. In the latter half of her career she lead Mindshare’s strategy and insights across APAC, then headed back to the UK to run planning and strategy for Coty’s in-house digital agency, Beamly. Amy pens a column for Shots magazine and her first book of poetry – The Little Girl Who Gave Zero Fucks – has been a number 1 Amazon bestseller. Although not a fan of lists, Amy feels obliged to tell you that she was named a ‘digital maverick’ by Marketing Magazine and a member of the UK’s Digiterati by the Drum, as well one of BIMA’s top ten ‘women in tech’.

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Stuntism, and branded attention seeking

Amy says stuntism is the brand equivalent of mooning, and that, over the next decade, awe is the emo... 25.05.2022

Do women need a clique to succeed?

As International Women's Day comes around again we need an 'outsider' strategy, says Amy Kean... 28.02.2022

Advertising: reimagined. Why the language we use is a sign of bigger issues

Modern marketing speak is so predictable, and examples of copycat culture in our industry are endles... 12.01.2022

Channel 4 goes to Spotify: ‘It’s non-cannibalistic’

Beyond empowerment: the nuances of women’s representation in media

1 in 10 readers dodge paywalls

Pop-up ads ‘ideal’ for distracted audiences, says study

Beyond empowerment: the nuances of women’s representation in media

1 in 10 readers dodge paywalls

Distinctive assets lower ‘attention memory threshold’, finds VCCP Media

AI Overviews reduce clicks by ‘up to 66%’

Beyond empowerment: the nuances of women’s representation in media

Why TV advertising is not a risky business

The Trade Desk’s open-web forecast

PMax: a step in the right direction but a long way to go

Amy Kean

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