Annalisa Roy, Author at MediaCat UK

Annalisa Roy

Strategic advisor

Annalisa was previously Joint Head of Strategy at Grey London. She is now an independent strategic advisor to brands, widely known for her expertise in strategic innovation and her innate need to challenge the status quo. Having started her career as a digital media specialist working for OMD and Verizon Media, she then moved on to working with 4 of the most respected advertising agencies in London: AMVBBDO, Publicis, BBH and most recently Grey as board strategist, head of content and social strategy and global strategy lead.

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Kirsty Saddler and Annalisa Roy on the culture of swim

The culture of swim and making the water more equitable... 16.08.2023

Q&A: Unite For Her’s Annalisa Roy on fighting violence against women

Unite For Her's Founder on why she started the initiative and how the marketing industry can help... 28.11.2022

The difference between planning and strategy

The long road or the short street? Strategic advisor Annalisa Roy on how not to get nudged off track... 01.11.2022

Blood, sweat and tyre flipping

Can sharing extreme experiences offer a deeper connection? Grey London's Annalisa Roy investigates... 31.08.2022

Misogyny in the metaverse

We can't allow the metaverse to become a worse version of the real world, says Annalisa Roy... 04.07.2022

Distinctive assets lower ‘attention memory threshold’, finds VCCP Media

Shelter’s MP-chasing social housing campaign

Why TV advertising is not a risky business

AI Overviews reduce clicks by ‘up to 66%’

Distinctive assets lower ‘attention memory threshold’, finds VCCP Media

AI Overviews reduce clicks by ‘up to 66%’

Uber Ads’ head: agencies are waking up to the power of attention

Ask Faris

Why TV advertising is not a risky business

The Trade Desk’s open-web forecast

PMax: a step in the right direction but a long way to go

Primal scheme: how attention, memory and emotion work together

Annalisa Roy

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