Ben Essen, Author at MediaCat UK

Ben Essen

Ben Essen is the Global Chief Strategy Officer at Iris. He is a creative, strategic leader working to excite sustainable progress within businesses, brands and society. Over 15 years, he has helped Iris become a 1,000 strong, £80 million global network - working with brands like Samsung, Starbucks, Adidas and Paypal to reimagine how they connect with people and culture. He has fought hard to build Iris' uniquely 'For the Forward' culture and drive urgent climate action within the industry, including building their Future Strategy sustainable transformation specialism. Most recently with Purpose Disruptors, he co-authored Advertised Emissions - a new report that calculates the climate impact of UK advertising.

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Fame is no longer just for big brands

'the link between scale and fame is becoming broken'... 24.07.2024

How can brands navigate the topic of sustainability?

Global Chief Strategy Officer at Iris, Ben Essen, reports on Earth Day, and what brands have been up... 04.05.2022

Distinctive assets lower ‘attention memory threshold’, finds VCCP Media

Shelter’s MP-chasing social housing campaign

Why TV advertising is not a risky business

AI Overviews reduce clicks by ‘up to 66%’

Distinctive assets lower ‘attention memory threshold’, finds VCCP Media

AI Overviews reduce clicks by ‘up to 66%’

Uber Ads’ head: agencies are waking up to the power of attention

Ask Faris

Why TV advertising is not a risky business

The Trade Desk’s open-web forecast

PMax: a step in the right direction but a long way to go

Primal scheme: how attention, memory and emotion work together

Ben Essen

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