Ben Cunningham, Author at MediaCat UK

Ben Cunningham

Media Director at IMA

Ben Cunningham leads the paid, owned and earned media function within full-service agency IMA. His Media career started at WWAV Rapp Collins, leaving in 2004 to head up the Direct Response team at Vizeum. He then moved to MediaCom and their market leading direct dept rising to a board position working on clients such as Direct Line and Sky. He was head hunted by Carat in 2011 to head up and rebuild their direct offering, then in 2015 he stepped away from global networks to join independent full-service agency in Leeds, HOME, as a shareholder to head up media and grow their London office. HOME merged with IMA in 2021.

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Media reflections: Principal-based media buying

The journey led media agencies to proprietary media trading ... 19.12.2024

Distinctive assets lower ‘attention memory threshold’, finds VCCP Media

Shelter’s MP-chasing social housing campaign

Why TV advertising is not a risky business

AI Overviews reduce clicks by ‘up to 66%’

Distinctive assets lower ‘attention memory threshold’, finds VCCP Media

AI Overviews reduce clicks by ‘up to 66%’

Uber Ads’ head: agencies are waking up to the power of attention

Ask Faris

Why TV advertising is not a risky business

The Trade Desk’s open-web forecast

PMax: a step in the right direction but a long way to go

Primal scheme: how attention, memory and emotion work together

Ben Cunningham

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