Charlie Li, Author at MediaCat UK

Charlie Li

Strategy Director at TRO

Charlie joined TRO in 2022 as Strategy Director, having previously worked at Ogilvy, TBWA and OMD. With a hybrid background in both creative and media, she delivers integrated work that spans across brand strategy, product positioning, channel planning, CRM programme design and business innovation. She has extensive experience in APAC and the UK with quick-service restaurants, banking & finance companies, automotive, female focused brands and retail groups. A fluent speaker of three, she believes understanding and speaking the right cultural language goes a long way. With a wealth of experience in media and experiential, Charlie has delivered work across a range of industries including retail and automotive. She has experience in writing entries for the likes of Campaign Asia and the Mumbrella Asia Awards, as well as being a judge for the Dragons of Asia.

ALL ARTICLES

Reverse doomscroll: participation not spectatorship

Along the way marketing lost something, argues Charlie Li... 03.10.2024

Distinctive assets lower ‘attention memory threshold’, finds VCCP Media

Shelter’s MP-chasing social housing campaign

Why TV advertising is not a risky business

AI Overviews reduce clicks by ‘up to 66%’

Distinctive assets lower ‘attention memory threshold’, finds VCCP Media

AI Overviews reduce clicks by ‘up to 66%’

Uber Ads’ head: agencies are waking up to the power of attention

Ask Faris

Why TV advertising is not a risky business

The Trade Desk’s open-web forecast

PMax: a step in the right direction but a long way to go

Primal scheme: how attention, memory and emotion work together

Charlie Li

ALL ARTICLES

Subscribe to our newsletter