Charlotte Armstrong, Author at MediaCat UK

Charlotte Armstrong

Communications Manager at the Valuable 500

Charlotte Armstrong is a creative communications professional with experience in content strategy, community engagement, research, and disability advocacy. As our Communications Manager, she is responsible for shaping and delivering the narrative of the Valuable 500 to a global audience. Charlotte has a PhD in music and disability studies from the University of York and her research on disability representation in the performing arts has been widely published by the likes of Oxford University Press and the Royal Opera House. She is passionate about the power of inclusive content to break down stereotypes, amplify unheard voices, and drive meaningful change.

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Inclusive design creates fun without limits

'Forward-thinking brands are revolutionising fun for people with disabilities'... 08.08.2024

A new framework for disability representation

‘True authenticity embraces the messy, scrappy, and the imperfect’... 16.07.2024

Shelter’s MP-chasing social housing campaign

Why TV advertising is not a risky business

AI Overviews reduce clicks by ‘up to 66%’

The Trade Desk’s open-web forecast

AI Overviews reduce clicks by ‘up to 66%’

Uber Ads’ head: agencies are waking up to the power of attention

Ask Faris

Primal scheme: how attention, memory and emotion work together

Why TV advertising is not a risky business

The Trade Desk’s open-web forecast

PMax: a step in the right direction but a long way to go

Primal scheme: how attention, memory and emotion work together

Charlotte Armstrong

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