Danielle Smith, Author at MediaCat UK

Danielle Smith

VP of Marketing at Lotame

Danielle Smith is VP of Marketing at Lotame, overseeing marketing efforts and raising awareness and adoption of its next-gen data solutions among brand marketers and media owners. In her previous role as the Head of Demand Generation & Growth Marketing, Danielle played a pivotal role in spearheading the successful go-to-market launch of Spherical – Lotame's next-gen data platform. Prior to Lotame, she was a marketing leader at Gartner, managing a portfolio of C-level events. Danielle holds a B.A. in Communications, Advertising from Marist College.

ALL ARTICLES

The CMO data dilemma: cut costs or corners?

'Marketing is getting smarter, but it isn’t getting easier'... 29.08.2024

Distinctive assets lower ‘attention memory threshold’, finds VCCP Media

Shelter’s MP-chasing social housing campaign

Why TV advertising is not a risky business

AI Overviews reduce clicks by ‘up to 66%’

Distinctive assets lower ‘attention memory threshold’, finds VCCP Media

AI Overviews reduce clicks by ‘up to 66%’

Uber Ads’ head: agencies are waking up to the power of attention

Ask Faris

Why TV advertising is not a risky business

The Trade Desk’s open-web forecast

PMax: a step in the right direction but a long way to go

Primal scheme: how attention, memory and emotion work together

Danielle Smith

ALL ARTICLES

Subscribe to our newsletter