Dave Dye, Author at MediaCat UK

Dave Dye

Partner at THINGY Creative Consultancy

Dave has won golds and silvers at all the major international awards schemes, including Cannes, The One Show and Eurobest. He has won over 200 pencils at D&AD as a creative and over 150 as a creative director. He runs a blog & podcast about creativity; 'Stuff From The Loft', which attracts over 40,000 viewers a month. He writes for Lurzers Archive, Campaign and Shots amongst others, sometimes, weirdly, he refers to himself in the third person.

ALL ARTICLES

AI! AI! (creative work… in the thinking not the tools)

How thinking is the best ingredient for good creative work... 19.02.2024

Don’t sweat it

'Being a creative is a weird job.' Dave Dye's new lunacy... 24.04.2023

Everyone’s a creative now

Partner at THINGY Creative Consultancy, Dave Dye, with a few thoughts on creative people and creativ... 15.11.2022

Dave Dye’s cartoons… On love and hate

Silly flavours and role reversals... latest cartoons from the talented Dave Dye... 03.05.2022

Dave Dye’s cartoons… On Purpose

Dave Dye, LOVE & FEAR'S CCO and Founder, crafts cartoons on purpose for MediaCat Magazine... 14.04.2022

Distinctive assets lower ‘attention memory threshold’, finds VCCP Media

Shelter’s MP-chasing social housing campaign

Why TV advertising is not a risky business

AI Overviews reduce clicks by ‘up to 66%’

Distinctive assets lower ‘attention memory threshold’, finds VCCP Media

AI Overviews reduce clicks by ‘up to 66%’

Uber Ads’ head: agencies are waking up to the power of attention

Ask Faris

Why TV advertising is not a risky business

The Trade Desk’s open-web forecast

PMax: a step in the right direction but a long way to go

Primal scheme: how attention, memory and emotion work together

Dave Dye

ALL ARTICLES

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