David Clayton, Author at MediaCat UK

David Clayton

Founder and Managing Director, True & North

David began his career leading commercial teams at The Guardian, designing products and selling partnerships to the likes of Google, IDEO, Vodafone and the United Nations. In 2011, David founded True & North with one question in mind: “How can we give busy people the tools to master their client relationships?” This journey has taken David and True & North all over the globe

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Media agencies and owners: having better relationships

Agencies... show respect by ditching 'spray and pray'... 14.12.2023

2023: the year to come together

With 45 philanthropic and corporate organisations signing up to collaborate on climate change at Dav... 14.02.2023

Utopia or Dystopia?

David Clayton, MD of True & North, looks to global politicans and says if you show empathy, people w... 15.03.2022

Beyond empowerment: the nuances of women’s representation in media

1 in 10 readers dodge paywalls

Pop-up ads ‘ideal’ for distracted audiences, says study

Distinctive assets lower ‘attention memory threshold’, finds VCCP Media

Beyond empowerment: the nuances of women’s representation in media

1 in 10 readers dodge paywalls

Distinctive assets lower ‘attention memory threshold’, finds VCCP Media

AI Overviews reduce clicks by ‘up to 66%’

Beyond empowerment: the nuances of women’s representation in media

Why TV advertising is not a risky business

The Trade Desk’s open-web forecast

PMax: a step in the right direction but a long way to go

David Clayton

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