Fola Enifeni, Author at MediaCat UK

Fola Enifeni

Freelance strategist

A consumer-minded, channel agnostic strategist that uses the understanding of people to develop insight-led campaigns for clients across tech, finance, FMCG, fashion, sports and retail. Having worked in various disciplines of advertising including experiential, shopper, innovation and social, Fola is a problem-solver who takes pride in making the complex simple, telling compelling stories and producing inspiration to supercharge creative thinking.

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The pursuit of happiness is a battle against capitalism

Marijuana is big business and mindfulness is a workplace routine... 18.04.2023

New age of ‘idols’: new rules of engagement

We've moved away from traditional, one-sided celebrity worship... 24.03.2023

Kill the stereotypes and get to know real people

Destroy generic labelling and smash lazy generalisation, says Fola... 31.01.2023

We need strategy that breaks away from static plans

In making plans we need to still leave room for adventure, lest we stifle creativity, says Fola Enif... 29.11.2022

Distinctive assets lower ‘attention memory threshold’, finds VCCP Media

Shelter’s MP-chasing social housing campaign

Why TV advertising is not a risky business

AI Overviews reduce clicks by ‘up to 66%’

Distinctive assets lower ‘attention memory threshold’, finds VCCP Media

AI Overviews reduce clicks by ‘up to 66%’

Uber Ads’ head: agencies are waking up to the power of attention

Ask Faris

Why TV advertising is not a risky business

The Trade Desk’s open-web forecast

PMax: a step in the right direction but a long way to go

Primal scheme: how attention, memory and emotion work together

Fola Enifeni

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