Gen Kobayashi, Author at MediaCat UK

Gen Kobayashi

Gen is a forward-thinking brand strategist who has worked in both media and creative agency roles. Starting life as a comms planner, working at network agencies such as Mindshare and smaller independent agencies like Goodstuff. Gen then moved into Account Planning and brand strategy at creative agencies such as adam&eveDDB and more recently ENGINE where he was Chief Strategy Officer. Gen is now Chief Strategy Officer for the UK & EMEA at Weber Shandwick.

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Where do we find our tribes these days?

The speed at which we make new connections may have changed, but spaces are the same, says Weber Sha... 02.08.2022

Drip don’t dump shows to boost retention says study

Telco’s hold-out test shows TV ads affect search

Influencers and the less healthy foods ad ban

AI shopping agents prefer bot-written copy, study finds

Join us at MediaCat UK’s first (and free) London event

Drip don’t dump shows to boost retention says study

Telco’s hold-out test shows TV ads affect search

AI shopping agents prefer bot-written copy, study finds

MediaChat: Rachel Coffey, Initiative UK

Influencers and the less healthy foods ad ban

The algorithmic era: rise of the consumer agents

Search spend is falling. Where’s the cash going?

Geographic data and planning in the AI age

Gen Kobayashi

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