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Influencers and the less healthy foods ad ban

Glenn Fisher, 26.08.2025

AI shopping agents prefer bot-written copy, study finds

Glenn Fisher, 21.08.2025

Retail media: ‘Very senior marketers don’t quite get it’

Glenn Fisher, 20.08.2025

MediaChat: Rachel Coffey, Initiative UK

Glenn Fisher, 18.08.2025
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Join us at MediaCat UK’s first (and free) London event
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AI shopping agents prefer bot-written copy, study finds

Glenn Fisher, 21.08.2025

MediaChat: Rachel Coffey, Initiative UK

Glenn Fisher, 18.08.2025

Gen Z uses Facebook more than TikTok

Glenn Fisher, 18.08.2025

AI summaries are affecting email clicks, according to study

Glenn Fisher, 15.08.2025
All Insights »

Influencers and the less healthy foods ad ban

Glenn Fisher, 26.08.2025

The algorithmic era: rise of the consumer agents

Glenn Fisher, 05.08.2025

Search spend is falling. Where’s the cash going?

Glenn Fisher, 31.07.2025

Geographic data and planning in the AI age

Glenn Fisher, 14.07.2025
All Perspectives »

Glenn Fisher

Glenn Fisher is the author of The Art of the Click and host of The Fix. You can find out more at www.theglennfisher.com.

ALL ARTICLES

AI or die! Glenn Fisher discusses Fix Fest 2

Embracing AI, robot DJs, dancing and poetry... 21.05.2024

I’m a copywriter… get me out of here! With Glenn Fisher

How copywriters need to be involved earlier in the creative process... 21.12.2023

True creative inspiration needs a little planning

Author Glenn Fisher suggests putting some light restrictions in place to allow for greater freedom ... 28.11.2022

All I know is that I know something

Author Glenn Fisher with a story which begins with a sniffer dog and ends with a bust of Socrates... 20.10.2022

It ain’t pretty, but at least we’ll have nice memories

Author and copywriter Glenn Fisher on the power of nostalgia... 28.04.2022

Sustainability briefing: how to make a difference with your advertising

Author and copywriter Glenn Fisher on how to break the cycle of imitation... 09.03.2022

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