Harry Kinnear, Author at MediaCat UK

Harry Kinnear

Freelance cultural analyst and strategist

Harry is a freelance cultural analyst and strategist, specialising in semiotics, who believes that cultural relevance is an essential part of brand strategy and positive impact. He specialises in strategically impactful insight & storytelling, generated through a range of methodologies and approaches, and has over 8 years experience in helping brands bring clarity to their potential, in global projects, across categories. Having lived in China, Australia and the UK, he is drawn to cultural mythologies, what they mean in a global context and helping his clients navigate cultural nuance in multi-market studies.

ALL ARTICLES

What Gen Z men want

What the new icons of masculinity say about young men... 05.03.2025

The new generation: a golden age of vitality

'The experience of late adulthood is changing'... 14.11.2024

Taking responsibility for how we are understood

'It’s a foundational premise of semiotics that meaning is not static'... 24.10.2024

A Roblox game reflecting how we want to engage with fashion

Playing Dress To Impress with my baddies... 07.10.2024

The antagonists — mischief-making for good

'... there is an energy around doing the unexpected'... 30.07.2024

The power of attention: defeating the monster

'Attention has become a defining resource of our age'... 29.05.2024

Blurry Realities: why young people are embracing analogue

A rise in old aesthetic feels like life, memories not recordings... 25.04.2024

Do laughs cheapen luxury?

Luxury fashion, to many, has always been a bit ridiculous... 21.03.2024

’90s nostalgia, relevance, and the quest for certainty

We know how the '90s and early 2000s played out, it gives us certainty... 19.02.2024

Neofolk: offering an alternative to the digital

Celebrating the ancient is really a celebration of the future... 24.01.2024