James Collins, Author at MediaCat UK

James Collins

As Rakuten Advertising’s Senior Vice President, Media Network, James Collins works with a global team that is responsible for developing Rakuten Advertising's media offering - bringing together Rakuten’s unique audiences and maximising the value that Agencies and Brands can achieve by reaching them. James has championed the use of data in the digital sector over the last decade. Focusing on delivering actionable insights from advertisers’ marketing data, he is passionate about empowering businesses to use data to better understand their customers, make more effective marketing decisions, and ultimately improve the customer experience.

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How agencies can capitalise on the CTV trend

Contextual advertising is now becoming essential, argues Rakuten Advertising's James Collins... 25.07.2022

Connecting in the Moment

James Collins, Senior Vice President, Media Network at Rakuten Advertising explores the importance o... 21.05.2021

Distinctive assets lower ‘attention memory threshold’, finds VCCP Media

Shelter’s MP-chasing social housing campaign

Why TV advertising is not a risky business

AI Overviews reduce clicks by ‘up to 66%’

Distinctive assets lower ‘attention memory threshold’, finds VCCP Media

AI Overviews reduce clicks by ‘up to 66%’

Uber Ads’ head: agencies are waking up to the power of attention

Ask Faris

Why TV advertising is not a risky business

The Trade Desk’s open-web forecast

PMax: a step in the right direction but a long way to go

Primal scheme: how attention, memory and emotion work together

James Collins

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