Jamie Williams, Author at MediaCat UK

Jamie Williams

Managing Partner, isobel

After starting his career in the New York film production industry, Jamie moved to London, to work in advertising. He worked for some of the biggest agencies in the world, including M&C Saatchi and JWT, before moving to independent creative agency isobel, where he has spent almost 10 years and is now Managing Partner. He’s worked with a diverse range of brands, global and local, from Vodafone to BrewDog, and his clients have ranged from Marketing Directors to Prime Ministers. Jamie is a regular contributor and writer for a variety of titles, including the Independent, City AM and a range of marketing and advertising trade publications. He predominately writes about social issues and branding. Jamie appeared in this year’s series of The Apprentice as an industry expert on Lord Sugar’s panel. He is also a co-founder of Country Music Festival, Tennessee Fields

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Come on you Spurs

Tottenham Hotspur need a serious brand strategy rethink... 29.03.2023

Distinctive assets lower ‘attention memory threshold’, finds VCCP Media

Shelter’s MP-chasing social housing campaign

Why TV advertising is not a risky business

AI Overviews reduce clicks by ‘up to 66%’

Distinctive assets lower ‘attention memory threshold’, finds VCCP Media

AI Overviews reduce clicks by ‘up to 66%’

Uber Ads’ head: agencies are waking up to the power of attention

Ask Faris

Why TV advertising is not a risky business

The Trade Desk’s open-web forecast

PMax: a step in the right direction but a long way to go

Primal scheme: how attention, memory and emotion work together

Jamie Williams

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