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Distinctive assets lower ‘attention memory threshold’, finds VCCP Media

John Gilbert, 16.05.2025

Shelter’s MP-chasing social housing campaign

John Gilbert, 16.05.2025

Why TV advertising is not a risky business

John Gilbert, 16.05.2025

AI Overviews reduce clicks by ‘up to 66%’

John Gilbert, 15.05.2025
All Latest »

Distinctive assets lower ‘attention memory threshold’, finds VCCP Media

John Gilbert, 16.05.2025

AI Overviews reduce clicks by ‘up to 66%’

John Gilbert, 15.05.2025

Uber Ads’ head: agencies are waking up to the power of attention

John Gilbert, 12.05.2025

Ask Faris

John Gilbert, 09.05.2025
All Insights »

Why TV advertising is not a risky business

John Gilbert, 16.05.2025

The Trade Desk’s open-web forecast

John Gilbert, 15.05.2025

PMax: a step in the right direction but a long way to go

John Gilbert, 13.05.2025

Primal scheme: how attention, memory and emotion work together

John Gilbert, 08.05.2025
All Perspectives »

John Gilbert

John Gilbert runs JGFR Research and has built up over many years a store of data tracking the mood and financial activity of UK consumers and written many research reports. John has a background in economics, banking and financial services in the City . His interests cover business, sport, charities, philanthropy, politics and higher education. John is a Fellow of the Marketing Society, a member of the Society of Professional Economists and is a supporter of the Archive of Market and Social Research.

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